Ford is celebrating its 57th year in business this weekend. It will also celebrate the fact that its product is the best-selling car for the second year in a row. That makes the celebration two-pronged as the company thrives during a period marred by the COVID-19 pandemic.
When making the announcement about the years it has been in business, Ford also mentioned that its Mustang is the world’s best-selling sports car and the company did it for 24 months – two years consecutively. More surprisingly, Mustang also holds its ground and the title of the best-selling sports coupe for the sixth straight year. That’s amazing too.
The pandemic didn’t seem to have a stronghold on the company, for it said that the sales of its high-performance Bullitt and Shelby editions were increased up to 52.7 percent in 2020, the year when the pandemic had most places in the world under lockdown.
Understanding that these cars are very expensive, it is amazing that the company is able to pull that feat off. Many enthusiasts of Ford cars aren’t able to afford one until now. Yet, Ford is determined to hold on to its sales dominance with its latest limited-edition model, the 2021 Mustang Mach 1.
The United States is a stronghold of Ford. That country accounts for about three-quarters of Ford’s total sales. The company sells more cars in places like California, Texas, and Florida.
The various European markets also helped Ford to hold on to its sales record. Hungary, Netherlands, Denmark, Czech Republic, and Austria are some of the places in Europe where Ford cars are highly patronized. All these countries recorded increased sales in 2020 even as other car manufacturers suffered from low sales.