Best times and days to post on Instagram


What time is it best to post your photos and videos on Instagram? Which day of the week will your publications be most successful? Knowing the best time of day to post on Instagram is an important factor in improving audience engagement and getting more interactions.

However, with the constant updates in this social network algorithm or the differences between one target and another, this task becomes a bit complicated. However, you can use quite practical methods to find the right time to publish your posts.


About 80 million photos are posted every day on this social network, with more than 400 million active users every day.

On the other hand, being a mobile platform, users stay connected and mostly react the same way to your publications at any time of the day.

Fundamental reasons to analyze the habits and customs of instagramers and narrow the range of times and find which is the best to post on Instagram.

Focusing on the key moment to publish on Instagram, a question that concerns us, we note that many studies are carried out.

Some of them have shown that your publications will reach users more than others, depending on the days and times.

It’s clear that if you want to get engagement and response in your post, you won’t post at 3:00 a.m. on a business Wednesday. The best thing is to stick to everyone’s daily habits.

The best hours and days to post on Instagram

The first thing you should know is that there is no fixed schedule for posting on Instagram. However, if you use the right tools, you can achieve fairly successful results.

On the other hand, keep in mind that the type of social network also influences the correct use of the publications’ times. It is not possible to compare user activity on Facebook with Instagram or any other platform of this type.

It is important to clarify that this data is constantly changing, depending on three important factors: the frequency of publications, the type of audience, and the niche or market area you are attacking.

 To get a better idea of ​​each of these points, we describe them below:

  • Publication frequency: The activity in your account or the number of publications you do daily is very important in any editorial calendar. This is directly related to the type of social network you are using; for example, in the case of Instagram, the loading of content must be rated based on specific times.
  • Type of audience: making a correct segmentation of the target audience will help you study with better criteria, the appropriate time for your publications. It is important to create an imaginary representation of who your prospect would be for this particular point. With this, you will set demographic, geographical, and psychological, or behavioral boundaries.
  • Niche or Market Area: This goes hand in hand with the previous point because when you determine what kind of followers you are looking for, the next step will be to determine your market area. Keep in mind that not all niches fall into the same program. On the contrary, each one requires proper study and dedication, which is why it is so necessary to know which one your brand or company corresponds to.

Tools to know the best days and times

There are a couple of tools you can use to find the perfect time for your posts. One of them corresponds to the same Instagram platform; they are statistics based on your community’s behavior, and accessing them is very simple.

Instagram stats for business

This is a free tool available on Instagram for company profiles; it allows you to determine the best days and times for publication on the well-known social network. As expected, the first requirement to be able to use it is to create your company profile on the platform; with this, you will get your followers’ behavior of your followers.

Now, to access these metrics, you have to go to your feed and open the side menu, select ” Statistics,” and, once inside this section, scroll down to “Audience. However, you can also press the “Stats” button located at the bottom of your bio information.

Please note that viewing these statistics will only be possible if you have frequent activity on your profile, i.e., if you post regularly. If you are starting, you should try some of the techniques described below to learn the best time to post your content.

Social media managers

Another tool that will help you know the best times to post on Instagram is social media managers, such as metricool, Buffer, or Hootsuite. This type of platform allows you to follow the statistics or figures of your various social networks through practical reports generated from time to time. Therefore, you can study your community’s behavior and find out what is the best day or time to upload your content.

In the case of metricool, it only offers a free 15-day version, but the license acquisition guarantees an incredible tool that will help you grow your account. Now, there are other managers on the Internet, but most of them require membership for the full enjoyment of their functions.

Best times based to post according to the web

Depending on audience behavior, some network experts recommend posting based on most users’ school or working hours. In this sense, the best times to do this are found in the three phases of the day:

  • Morning hours: 08:00 to 09:00, Monday to Friday.
  • Midday: 1 pm to 2 pm, Monday to Friday.
  • Nighttime: from 19:00 to 21:00, from Monday to Friday.

These are the hours when the platform has the most interactions, and, therefore, there is a greater chance of getting more interactions on each of your posts. When referring to weekends, activity on Instagram changes, as users tend to rest as long as possible or sleep late. That’s why the best time to upload content to Instagram on Saturdays and Sundays is from 10:00 to 12:00.

Better days to post

Although there are no specific days to upload content to this social network, it is recommended to do so on Mondays and Thursdays. However, there are various theories on the net to understand which are the best or worst days; in fact, for some, the best days would be Monday, Sunday, Friday, and Thursday. While, for others, Sunday is the worst day to post on Instagram. Therefore, to verify this information, you will need to follow your community’s interaction on different days of the week.

Tips to know the best time for your publications

As a novice user, you may want to have more precision in your posts’ timing to increase the number of followers on your account. That’s why, below, we detail a series of tools or tips that you can use to learn about the best time of day to upload your images or videos to Instagram.

Know your audience

Most importantly, knowing your audience and knowing what time they connect or generate interaction on the network will make it easier for you to schedule your publications. This way, you will get the engagement you are looking for, so you need to consider your audience’s

geographic or demographic aspects. This will help you differentiate factors such as the time difference or the type of business in each country.

For this, you can support yourself with the tools that Instagram makes available to professional accounts, such as the aforementioned statistics. In the ” Public ” section, you will find information regarding gender, geographic location, and the most frequent connection times.

Generate quality content

Even if you know the best day or time to post, if your content doesn’t “engage” or generate interest in your followers, you will still not get interactions. Therefore, you must be careful that your images or videos are sufficiently attractive and relevant to the different users who follow your account. Likewise, the text accompanying each post plays a vital role in getting likes or comments.

Study your posts

Studying successful publications and taking note of the time and day they were published will allow you to discover the best moments for your brand. In the same way, you can optimize your future publications to continue increasing the engagement or the number of followers for your account.

Trust your stats and use multiple sources.

Not everything that appears on the Internet applies to your audience; on the contrary, remember that this is one factor that influences the schedule of Instagram. That’s why the best way to do it right at the time of day you post is to trust your stats and evaluate your community’s behavior on a day-to-day basis.

On the other hand, when generating your reports, try to do it with different tools and compare the different results. Many times, some of the sites that provide this type of service are superficial or only analyze some specific points, which you can complete by collecting all the network options.

Make more attempts

As mentioned at the beginning of this text, there is no specific schedule for uploading content to social networks. If you are starting, the best way to be sure of this information is to apply the “trial and error” method. With this, you will discard those hours that are not favorable and repeat the days when there was more interaction.

After everything described in this post, it can be concluded that there are no better or worse times to upload content to Instagram. But if there are ways to get favorable figures or stats for your profile growth, we recommend that you put the different tips mentioned here into practice.


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