Do you want to know how to become an influencer on Instagram? Here are the essential moves to become an Instagram influencer and be successful
Among the endless web pages, you will have also become passionate about the social network platforms, virtual places where you can observe what is happening in the world and stimulate your imagination and originality. Instagram is certainly one of the most famous social networks, not only for the great quality of the content but also for producing a considerable profit if managed at best.
To make the most of this platform, you need to have a user base and be a good influencer. But how to become an Instagram influencer in practice? In the next lines, we will analyze the guidelines to follow to obtain the desired results and prepare for a path made of commitment and perseverance.
- Here’s how to become an influencer on Instagram
Here’s how to become an influencer on Instagram
The path to becoming an influencer is certainly not as easy as everyone suggests; although it is not an impossible mission, it requires sacrifice and constant commitment. To delve into the no-frills discourse, it is appropriate to analyze what are the first steps to start and how to become an influencer without necessarily investing money; let’s see how.
Influencer how to get started
When you decide to take the road to become an influencer, you have to take into consideration two fundamental principles:
- Care of the Instagram profile.
- Consistency in publication.
Care of the Instagram profile– an excellent description of the biography, the profile photo and the graphics of the contents published in the Stories or in the posts are essential elements to have a beautiful Instagram profile and attract followers, immediately giving the idea of what you are and want propose to the other subscribers of the platform.
Consistency in publication– followers want to be pampered and like to observe their favourites’ contents periodically. Through constant publication, even of less constructed content, you can make a difference. To stay on topic, read our guide on When to post on Instagram.
How to become an influencer for free
Another very important aspect is understanding how to become an influencer without investing prohibitive amounts for advertising or third-party collaborations. In this case, the solutions mainly focus on:
- Choice of platform.
- Content quality.
Platform Choice– Instagram allows you to subscribe and promote your ideas for free. Even making the most of the Business profile, you will not have one-off or additional costs that can weigh on the account’s growth.
Content quality– for you to become an influencer, it is essential to focus on quality content. This condition depends on the time and desires you will have to build an interesting idea, which has no monetary cost. You will then be able to be the investment of yourself and manage the time and quality of the content according to the objectives.
How many followers to become an influencer
In the path to becoming an influencer on Instagram, you must also think about the cold numbers. Often we focus on the very important contents and graphics and then forget that the primary goal is to grow numerically. But how many followers must there be to be considered an influencer?
From a practical point of view, you can be an influencer even with 1,000 followers. Although they may seem like very low numbers, in reality, 1,000 to 5,000 followers are technically considered nano influencers. In most cases, followers are identified with friends and people with whom you share common interests.
Investigating more deeply, we come across well-defined nomenclatures that establish the rank of an influencer, namely- nano, micro, mid-tier, macro and mega.
- Nano– as already mentioned, are the influencers with a number of subscribers from 1K-5K.
- Micro– this term identifies all influencers with a number of followers between 5K-20K.
- Mid-tier– The etymology from the English language (mid = centre) also suggests this category is placed in the middle between nano and mega influencers. It is created when you have a number of subscribers from 20K-100K.
- Macro– all macro-influencers can be considered highly renowned influencers. These feature a number of Instagram followers ranging from a minimum of 100K to a maximum of 1M.
- Mega– easy to deduce how the most prestigious category refers to all those who have exceeded one million followers on their Instagram profile.
It may seem like a very complicated climb to analyse the different types of influencers and relate them to the cold numbers. Don’t be intimidated by the data and focus your energy on producing content that may interest even a very small number of users, giving you excellent results.
Many influencers also have more than 500,000 followers but do not have constant interaction and relevant economic feedback; this is due in many cases to the lack of empathy with the public. On the other hand, very small influencers have managed to create a loyalty relationship with their followers and obtain exceptional economic results.
How much does an Instagram influencer make?
As the numbers grow, we are sure that you will also have wondered what the earnings can be with Instagram. You will surely have guessed that although the number of followers significantly affects the overall income of an influencer, in reality, even a small community can guarantee great satisfaction if you constantly activate it.
Placing us in an ideal condition, Instagram calculates the income of an influencer based on two essential parameters:
- Number of followers.
- Average interaction rate.
In order not to turn around words, a Micro influencer earns on average about 30 euros for each post.
By increasing the two previous values, you can come across a number of followers of 30 thousand followers in a variable income per post between 100 euros and 180 euros.
The influencer Macro can, however achieve significantly higher figures. It is estimated, in fact, that this category can also earn 500 euros or 1,000 euros per post if there is significant interaction.
We know that you are curious to know how much Mega influencers earn or can earn, but as it is simple to deduce from the exponential progression of the previous values, the figures are intuitive.
A Mega influencer can earn 1-2 thousand euros per post depending on the interactions and sponsors. To give you a more concrete idea, just analyze the official data that place Cristiano Ronaldo in first place for average earnings per post- 600,000 euros.
How to become a product influencer
A very interesting topic is becoming an influential person of sponsored or well-known products. But how is it possible to practically become one? The first step is to sign up for a Business profile on Instagram.
- Launch the Instagram app.
- Tap the little man icon at the bottom right.
- Tap on the menu at the top right (icon with three overlapping dashes).
- Tap Settings.
- Stop on Account.
- Tap Switch to a professional account, choosing between Creator (public figure) or Company.
The switch is completely free and will allow you to earn with Instagram and take advantage of the visualization of the data on your profile with Insight, helping you improve the management of posts and content.
Once you have authorized the Business profile, you will be able to carry out marketing affiliations. This condition allows you to choose the product you want to sell, use the promotional methods you love and automate the processes directly from your Instagram profile to the sales platform.
How to become a baby influencer
Not only do adults want to show off on Instagram, but in many cases, it is also the little ones who want to share thoughts and content on this platform. Legally, Instagram allows children with at least 13 years of age to sign up, so it is at the discretion of the parents to create a profile if they are younger.
If you are a boy who does not exceed 13 years of age or is just a little over, talk to your parents and talk to them about what you want to do on the web; they will be able to show you the right way to become a conscious influencer.
To date, there is no law that regulates the presence of baby influencers. It is possible to refer to the rules that regulate the presence of minors in commercial entertainment, sporting and cultural activities.
La France was the first country to have issued a European law for the baby influencer a few months ago. The objective of this law is to regulate the presence of minors on social platforms, protecting their economic and image aspects.
By approving this law, Europe will be able to understand the importance of regulating the Web world especially for minors, also defined as “fragile subjects”.
The best influencer marketing agencies
If you manage to become an influencer one day, you can try to rely on an agency to take care of your communication strategy and relationships with large companies. There are several experts in the field of influencer marketing, here is a list to keep and to take into consideration:
- Pulse Advertising
- IQ Agency
If you want to calculate the value of your Instagram Profile before relying on an agency, you can take advantage of the Influencer MarketingHub site. Just enter your Instagram username and wait a few seconds to find out how much a sponsored post on your Instagram Profile could be worth.